Revolutionised Waste Management is Key to a Circular Economy

by Anders Hans Hinrichs

The shift from a linear to a circular economy is gaining momentum internationally and poses a considerable challenge for municipalities.

How can cities kickstart a transition toward a circular future, one where materials are recirculated, waste is limited and reused whenever possible?

In 2018, the Danish National Strategy for Circular Economy was published and a more critical perspective on the consumption of natural resources was adopted. The strategy aims to:

·   Empower cities and companies to become the driving force in this circular transition

·   Decrease consumption and increase recycling patterns

·   Create a highly functional and efficient market for waste management

·   Reduce CO2 emissions by 3-7% by 2035

Efficient waste management is integral to the journey towards a more circular economy, some key areas of focus are:

1.     Revision of local and regional governments’ waste and water management legislation and contracts

2.     Optimize product life cycle at manufacturing stage à packaging, eco-friendly design etc.

3.     Turn waste into a resource à EU target for recycling 65% of municipal waste by 2030

A circular future is regenerative by design and promotes sustainable growth, for the economy as well as the environment. It is igniting an influx of transforming business models and a growing market for green technologies and services.

The Danish government urges municipalities to rethink their current processes and encourages them to reflect on how they can develop more circular practices.

Smart waste management systems are core to this and should strive to provide the highest possible value and the lowest possible impact on the environment.

Smart waste management should go beyond the simple installation of sensors in order to work towards a circular economy. It should embrace a highly collaborative, integrated system tailored for businesses and cities to optimize resources in a sustainable way.

How can WasteHero help you contribute to a circular economy?

WasteHero’s solution includes an optical smart bin sensor and a waste monitoring platform, providing users with a comprehensive overview of their waste streams.

This, along with a turn-by-turn navigation system and installation app, allows for the seamless integration of a smart waste management solution.

The combination of IoT sensors and waste monitoring software can provide cities with the data to optimize waste collection routes, improving planning and placement of waste containers.

Extending Equipment Lifetime

According to WasteHero data, city containers are emptied too often, when bins aren’t yet full. But with the introduction of dynamic need-based pick-ups as opposed to fixed schedules, CO2 emissions and costs can be drastically cut.

Fixed schedules result in extra mileage and stress on waste vehicles, which significantly reduces the lifetime of the equipment.

In contrast, a waste management solution that employs dynamic scheduling means waste haulers spend less time on the roads and less time wearing out equipment.

The result? The lifetime of vehicles and equipment is greatly extended.

As an added bonus, fleets also require less repairs, effectively reducing the amount of new materials being produced to maintain equipment.

Track KPIs Related to Circular Economy Initiatives

With our modern waste monitoring platform, cities can better understand waste generation patterns and can easily measure the results of introduced circular economy initiatives.

For example, a city could introduce a recycling initiative to one neighbourhood and measure it against historical fill-levels to understand if it has had the desired result.

Better yet, the possibility to A/B test the initiative against neighbourhoods that haven’t yet been exposed to the recycling initiative could help cities understand what works best before making the decision to invest in city-wide implementation.

Ready to embrace a circular future? Get in touch with a WasteHero expert today.

Written by

Anders Hans Hinrichs

Director of Business Development

  • Sustainability
  • Smart Waste Management
  • Recycle
  • Sustainable Development Goals

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Official partner with Scanmatic AS

WasteHero will be collaborating with both Scanmatic AS in Norway and Scanmatic InSitu AB in Sweden. Together we will shape the WasteHeroes of tomorrow.


Revolutionised Waste Management is Key to a Circular Economy

The shift from a linear to a circular economy is gaining momentum internationally and poses a considerable challenge for municipalities.


A smarter Herning with WasteHero

Herning Municipality wanted an optimization of their waste management, which could minimize costs, reduce CO<sub>2</sub> emissions and in general facilitate a greener and more sustainable city. This led to a collaboration with WasteHero in 2018.